Competitor tracking - Genseo

For each tracked prompt, Genseo captures which other brands appear in AI answers. That competitor set can change by platform (ChatGPT vs Gemini vs AI Overviews) and over time.

What to look at

Share of voice: How often competitors appear compared to your brand on the same prompt.
Top competitors: Names that recur across prompts (category leaders, challengers, marketplaces).
Prompt-level detail: Open one prompt to see competitor mentions on the latest run.

Use competitors to prioritize positioning, comparison pages, and prompts you still need to track.

Connect to action

Insight	Typical action
Competitor cited, you are not	Improve authoritative pages and citations
Competitor mentioned, weak sentiment	Refine messaging and proof points
You appear but visibility drops	Check trends and site issues

Add competitors in brand settings where the app supports explicit competitor lists; tracking still discovers brands models mention at runtime.

ChatGPT and API

Ask ChatGPT (with the Genseo app) to summarize competitors for a selected project using stored data. Developers use genseo_visibility_overview and related tools. See Public API.

Next steps