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Overview

Genseo uses AI to generate complete, SEO-optimized articles based on your keywords. This guide explains how article generation works, how to adjust settings before generating, and how prompts and briefs influence the output.

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How Article Generation Works

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The Generation Process

  1. Keyword analysis: Genseo analyzes your keyword to understand search intent and topic
  2. Content research: The system researches the topic to gather relevant information
  3. Article structure: Genseo creates an SEO-optimized structure with headings and sections
  4. Content generation: The AI writes the article content based on your settings
  5. SEO optimization: The article is optimized for search engines with proper keyword placement

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What Gets Generated

Each generated article includes:
  • Title: SEO-optimized title with your target keyword
  • Introduction: Engaging introduction that hooks readers
  • Headings: Proper H1, H2, H3 structure for SEO
  • Content: Comprehensive, well-structured content
  • Conclusion: Summary and call-to-action
  • Meta description: SEO meta description (if configured)

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Article Briefs and Settings

Before generating an article, you can adjust settings that influence the output.

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Tone of Voice

Choose how the article should sound:
  • Professional: Formal, authoritative tone
  • Friendly: Conversational, approachable tone
  • Technical: Detailed, technical language
  • Casual: Relaxed, informal tone
Match your tone to your brand voice and target audience. For B2B audiences, professional or technical tones often work well. For B2C, friendly or casual tones may be more appropriate.

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Article Length

Control how long the article should be:
  • Short: 500-800 words (quick reads, simple topics)
  • Medium: 800-1,500 words (standard blog posts)
  • Long: 1,500-2,500 words (comprehensive guides)
  • Very long: 2,500+ words (in-depth resources)
Longer articles often perform better for SEO, but ensure the length matches the topic. Simple topics don’t need 2,500 words, while complex topics benefit from comprehensive coverage.

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Target Audience

Define who the article is for:
  • General audience: Broad, accessible language
  • Beginners: Simple explanations, no jargon
  • Intermediate: Assumes some knowledge
  • Experts: Advanced, technical content

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Content Focus

Specify what the article should emphasize:
  • Educational: Focus on teaching and explaining
  • How-to: Step-by-step instructions
  • Comparison: Compare options or approaches
  • Analysis: Deep dive into a topic

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Custom Prompts

For advanced control, you can provide custom prompts that guide the generation process.

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What Are Prompts?

Prompts are instructions that tell Genseo exactly what you want in the article. They can include:
  • Specific points to cover
  • Structure requirements
  • Style guidelines
  • Examples to reference

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Example Prompts

Basic prompt: 
Write a comprehensive guide to SEO optimization. Include sections on keyword research, on-page SEO, and technical SEO. Use a professional tone and include practical examples.
Detailed prompt: 
Create an article about content marketing for SaaS companies. Structure it as follows:
1. Introduction to content marketing
2. Why content marketing matters for SaaS
3. Content marketing strategies
4. Measuring success
5. Best practices
Use a friendly, conversational tone and include real-world examples from successful SaaS companies.

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Best Practices for Prompts

  • Be specific: Clear, specific instructions produce better results
  • Define structure: Outline the structure you want
  • Specify tone: Include tone and style preferences
  • Provide examples: Reference examples when helpful
  • Set expectations: Clarify what the article should achieve

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Adjusting Before Confirming

Before confirming article generation, you can:

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Review the Brief

Check that your settings are correct:
  1. Verify the keyword is correct
  2. Review tone, length, and audience settings
  3. Check custom prompts if provided
  4. Ensure settings match your content strategy

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Make Adjustments

If something needs to change:
  1. Adjust tone, length, or audience settings
  2. Modify custom prompts
  3. Change the target keyword if needed
  4. Update content focus

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Preview Structure

Some plans allow you to preview the article structure before generation:
  1. Review the proposed structure
  2. Adjust sections if needed
  3. Add or remove sections
  4. Confirm when satisfied

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After Generation

Once the article is generated:

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Review the Content

  1. Read through: Check the article for accuracy and quality
  2. Verify SEO: Ensure proper keyword placement and structure
  3. Check tone: Confirm the tone matches your brand
  4. Assess completeness: Ensure all important points are covered

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Make Edits

Use the Genseo editor to:
  • Revise content for clarity
  • Adjust tone or style
  • Add or remove sections
  • Fix any errors

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Regenerate if Needed

If the article doesn’t meet your needs:
  1. Click Regenerate
  2. Adjust settings or prompts
  3. Generate a new version
  4. Compare with the previous version

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Best Practices

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Before Generation

  • Choose the right keyword: Ensure your keyword is specific and relevant
  • Set appropriate length: Match length to the topic complexity
  • Match tone to audience: Use a tone that resonates with your target audience
  • Provide clear prompts: Give specific instructions for better results

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During Generation

  • Be patient: Generation can take a few minutes for longer articles
  • Don’t interrupt: Let the generation process complete
  • Review settings: Double-check settings before confirming

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After Generation

  • Always review: Never publish without reviewing generated content
  • Edit as needed: Make adjustments to match your brand and accuracy requirements
  • Verify SEO: Check that SEO elements are properly implemented
  • Test readability: Ensure the content is readable and engaging

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Common Issues

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Article Doesn’t Match Expectations

Problem: The generated article doesn’t match what you wanted. Solution:
  • Adjust your settings (tone, length, audience)
  • Provide more detailed prompts
  • Try regenerating with different settings
  • Edit the article after generation

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Article Is Too Generic

Problem: The article feels generic or lacks specific insights. Solution:
  • Add custom prompts with specific requirements
  • Specify that you want unique insights or examples
  • Edit the article to add your own expertise
  • Consider generating multiple versions and combining the best parts

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SEO Elements Missing

Problem: The article lacks proper SEO structure. Solution:
  • Verify your keyword is correctly set
  • Check that SEO optimization is enabled in settings
  • Edit the article to add missing SEO elements
  • Contact support if SEO features aren’t working

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Next Steps