Why citations matter
- Models often trust pages they cite even when your brand is mentioned weakly.
- Competitors may win via documentation, reviews, or listicles you do not control yet.
- Your own URLs may be cited inconsistently across platforms.
How to use the data
- Sort or filter top cited sources on the visibility overview.
- Open a prompt to see citations on the latest stored response.
- Compare citations when your visibility is flat but competitors rise.
- Feed gaps into Opportunities or content plans.
Improve citation share
- Publish clear, citable pages (definitions, comparisons, data) on your domain.
- Fix crawl and on-page blockers surfaced in Site health.
- Earn mentions on sources models already cite (where appropriate for your brand).